What's this all about?

Why do so many organisations spend a fortune every year mailing rubbish? You would have thought that in a maturing business the quality of communications would have improved. Thirty years ago there were only one or two direct marketing agencies in the UK...now we have dozens. The Institute of Direct Marketing train dozens of people every year. But despite this expertise being available, my letterbox still gets stuffed with what can truly be called junk.

No doubt, you receive your fair share of it too. This blog aims to expose the culprits and suggest ways of improving their approach and copy. I'll be using the contents of my letterbox as examples, but if you receive an item that you would like to expose, simply send it to me with your comments or critique and I'll expose the villians.